Mindless Spending: The Cost of Convenience

Your brain is actively sabotaging your bank account and you don't even realize it.

Marketing psychology proves that most of your purchases aren't actual choices, they are just lazy

habits. We rely on something called a consideration set, meaning if a brand

isn't already stuck in your head, it basically doesn't exist to you. We are terrified

of social or financial risk, so we stop looking for better options and just buy what

feels safe. Brands exploit this by manipulating your emotions so you skip the logic

and go straight to the register. You aren't buying the best product, you are just buying

the one that requires the least amount of thinking.