Nokia's Comfort Decision
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The biggest phone company on Earth decided it didn’t need change. Because when you’re
winning… why worry about the future, right? In 2007,
they looked at smartphones and said, “We’re fine.” That company was Nokia.
They believed phones were about buttons. Turns out… people liked screens. They trusted their
past success more than new reality. While others built ecosystems, Nokia protected
control. Developers left. Users followed. Confidence stayed. Which is impressive…
because nothing else did. This wasn’t a tech failure. It was a comfort
decision. The market doesn’t care how successful you were.
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