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Nokia's Comfort Decision

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Created December 15, 2025

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Video Transcript

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The biggest phone company on Earth decided it didn’t need change. Because when you’re

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winning… why worry about the future, right? In 2007,

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they looked at smartphones and said, “We’re fine.” That company was Nokia.

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They believed phones were about buttons. Turns out… people liked screens. They trusted their

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past success more than new reality. While others built ecosystems, Nokia protected

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control. Developers left. Users followed. Confidence stayed. Which is impressive…

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because nothing else did. This wasn’t a tech failure. It was a comfort

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decision. The market doesn’t care how successful you were.

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