Planning as a Survival Tool

For Adel, planning isn't just a business tool, it's survival. Delays,

market shifts, and customer changes happen constantly, so every decision he makes needs to

be thoughtful and intentional. He starts with the long-term view. Adel imagines where

he wants his business to be years from now, what kinds of products he wants to be known

for, and how he wants customers to see him. That vision guides

everything he does. From that long-term vision, he creates smaller, shorter goals.

These include what to order, how much inventory to hold, and which opportunities

are worth pursuing.