Pricing Strategies in Airline Tickets

Airlines are masters at figuring out the maximum price you're willing to pay for a ticket.

They do this by splitting everyone into two groups: business travelers and leisure travelers.

Business travelers need flexibility, book last-minute, and care more about time than money,

so they get charged more. Leisure travelers, like you on vacation, plan ahead and hunt

for deals, so they get the lower prices. This is why booking early is cheaper—it’s

designed for the vacationer. That crazy expensive last-minute ticket is for the business

person who has to fly. It's a calculated game to maximize profit from every

single seat.