Rebel Ideas: The Power of Cognitive Diversity

Most teams fail not because they lack talent but because they think alike.

Matthew Syed calls this cognitive homophily, where we unconsciously surround ourselves with mirrors.

The problem is invisible until disaster strikes, like the Columbia shuttle tragedy.

Engineers' concerns were dismissed by a leadership team that was too similar. Diversity is about

survival. First, recruit people who make you feel uncomfortable.

Second, use dissent protocols where someone must argue the opposite view.

Breakthroughs hide in the friction. Follow for more leadership insights.