Riding the Road to Real Value

Hoo! Hey! In the meeting room, they talkin' long

range plans. Straight lines on the board like old truck stop maps.

They think they can't predict every twist of the land. But the customer

shifts like wind across the flats. Those bars stretch out like a never-ending track.

Looks tight on paper, but real life hits back. A rigid plan

can stumble, fall off the rack when the truth shows up and

says, "Not like that." Now, now, next,

later, we ride a little louder, clearer. Now,