Selling Dreams on Glossy Paper

The Ferrari F40 poster everyone wants isn't actually about the car. It's about the feeling

of almost having something you can't afford. That's why poster companies make millions

selling dreams on glossy paper. They know you'll stick a two hundred thousand dollar

car on your wall with a glue dot and call it motivation. But here's the twist. The guy who designed

that poster probably drives a Honda Civic and makes more passive income than most Ferrari owners.

He's not selling you a car. He's selling you the illusion that surrounding yourself

with expensive things makes you closer to owning them. Meanwhile, actual wealthy people

have blank walls because they don't need to remind themselves of what they already have.