Swelling Isn’t Scaling

You are not scaling, you are just swelling. The most dangerous number on your profit and loss statement

isn’t the one keeping you up at night, it’s the revenue spike you’re celebrating. That growth is often

hiding the fact that your business is quietly bleeding out. You think you have

a hiring problem because you can’t find the right person for three months. You don’t.

You have a systems problem disguised as a people shortage. You keep throwing bodies at a role

that keeps expanding because your processes are broken. That isn’t building a company,

that is just getting fat. Businesses don’t fail because they lack talent.

They fail because nobody watches the quiet leaks until the budget is gone. Real growth creates