SWOT Analysis of Sony Ericsson

SWOT analysis is a strategic planning technique used to identify an organisation's internal Strengths

and Weaknesses, and its external Opportunities and Threats. ​

It's a tool for assessing a company's competitive position and for developing a strategy by understanding

both controllable internal factors and uncontrollable external ones.​ Sony was a globally

recognized brand known for its high-quality consumer electronics, including television sets,

audio equipment, gaming consoles, and cameras. When Sony and Ericsson merged to create

Sony Ericsson, they brought Sony’s powerful brand recognition and global reach into the mobile

phone market. This helped Sony Ericsson gain immediate visibility and appeal, particularly in