The $2 Billion Brand with a Mission

First, let's just take a second and absorb the sheer scale of this success,

$2 billion. Let that sink in. In a beauty market that is so incredibly saturated,

a valuation like that is just staggering. It's a huge testament not only to the connection she has

with her audience, but also to her incredibly sharp business sense. But that huge valuation,

that's really only half the story. The true identity, the heart and soul of Rare Beauty is

the Rare Impact Fund. This wasn't some afterthought or a PR move.

It is the brand's entire reason for being, directly funding youth mental health

initiatives all across the globe. And this intense focus on mental health,