The Art of Servicescape Design

That feeling you get when you walk into a store is completely engineered. It’s called a servicescape,

and companies design everything you see, hear, and smell to make you feel a certain

way. The decor, the music, the layout—these are all "clues"

sending you messages to trigger specific emotions and influence your behavior. They literally map

out your entire customer journey, designing every single touchpoint you have with them,

from the website to the waiting room. So next time you're out, look around.

They aren't just selling you a product; they are meticulously designing your entire experience.