The Diamond Deception

Diamonds flood the market but companies lock them in vaults to fake scarcity. The De Beers cartel

controlled ninety percent of the world's diamond supply for decades and literally stockpiled millions

of stones to keep prices sky high. They invented the whole engagement ring tradition in

the nineteen thirties with clever marketing. Truth is, diamonds are one of the most common

gemstones on Earth. We find them everywhere from Russia to Australia to Canada. The rarity is manufactured,

not real. Your expensive diamond ring exists because of the greatest marketing scam in

history, not because the stone is actually precious or hard to find.