The Fall of Blockbuster

Netflix didn't kill Blockbuster. Blockbuster killed itself by refusing a simple truth leaders

need to hear. In 2000, Netflix offered to sell itself to Blockbuster for 50

million dollars. Blockbuster laughed them out of the room. But here's what

most people miss. It wasn't about the money. Blockbuster already invented their own streaming

service in 1999. They had the technology, customers, and capital.

But they wouldn't cannibalize late fee revenue. That revenue made 800 million annually.

They chose short term profits over long term survival. Meanwhile, Netflix was willing

to lose money for years to build the future. Sometimes saving your business means destroying