The Importance of Balanced Betting

1. Why balancing bets matters “First up: sportsbooks want equal betting

action on both sides of a game. Why? Because the house doesn’t win by predicting

games — it wins through the vig, the small built-in margin on every bet."

“If too many people bet on one side, the company is suddenly exposed. And when a big favorite

wins — boom — they have to pay out huge amounts.” “That’s actually why companies like

DraftKings sometimes miss earnings. A few ‘bad sports outcomes,’ like all the favorites

winning in NFL week one, can cost the company tens of millions. So even though people

think ‘the house always wins,’ the industry can get hit hard when the money isn’t balanced.”