The New Consumer Decision Journey

The marketing funnel is dead. For years, marketers thought customers started

with many brands and methodically narrowed it down to one. But that’s not how

we shop anymore. Today, it’s a consumer decision journey, and it’s a loop.

It starts with a trigger, but then comes the most important phase: active evaluation.

We're reading reviews, comparing online, and asking friends. The journey doesn't end at purchase.

The post-purchase experience is everything. If it's great, it creates a loyalty loop.

The customer buys from you again without even considering the competition. The goal isn't just

the sale; it's getting them in that loop.