The Power of Business Intelligence
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Your favorite brands are using data to predict your every move. It's called Business
Intelligence, and it's how companies make fact-based decisions. They hire data scientists,
who are part business expert and part data wizard, to find hidden patterns in everything you
do. Using tools like data mining and visualization, they can spot fraud,
predict what you'll buy next, and even figure out the perfect price for a hotel
room. It’s all about turning huge piles of data into simple, clear dashboards.
So next time you see a perfectly timed ad, just know a data scientist probably
saw you coming.
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