The Power of Business Intelligence

Your favorite brands are using data to predict your every move. It's called Business

Intelligence, and it's how companies make fact-based decisions. They hire data scientists,

who are part business expert and part data wizard, to find hidden patterns in everything you

do. Using tools like data mining and visualization, they can spot fraud,

predict what you'll buy next, and even figure out the perfect price for a hotel

room. It’s all about turning huge piles of data into simple, clear dashboards.

So next time you see a perfectly timed ad, just know a data scientist probably

saw you coming.