The Rise of the Trump Brand

In the 1970s Donald Trump started working in his family business in New York He focused on renovating

struggling buildings and turning them into profitable properties By the early 1980s

he opened Trump Tower a luxury skyscraper that became one of the most recognizable buildings in Manhattan

This moment marked the start of his shift from real estate developer to public brand

Throughout the 1990s he expanded into casinos hotels and golf courses placing the Trump name on

each project His brand became linked to luxury gold and high profile design

In the 2000s he stepped into television with The Apprentice which introduced his brand to millions

of viewers around the world This boosted his public image and turned his name