Value Over Price: Protect Your Brand

Slashing your prices to beat the competition is actually a death sentence for your brand.

Look at Janmar Coatings. They are a premium regional paint company getting crushed by big-box stores

in the city. Their sales volume is flat, and they only look profitable because

they keep hiking prices. They almost made the fatal mistake of cutting prices

just to chase cheap contractors. That is a suicide mission. The winning strategy

is ignoring the cheap DIY crowd entirely. You have to double down on professional

painters who actually value quality. Never devalue your product just to fit in.