How to Find Your Niche on TikTok: The Ultimate Guide

Learn how to find best TikTok niche on TikTok with this comprehensive guide. Proven tactics to identify the ideal niches for growth and dominate TikTok in 2024.

How to Find Your Niche on TikTok: The Ultimate Guide
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Do not index
Imagine that you're at a party with over a billion people, all desperately craving for attention. That's TikTok in a nutshell. With over 1 billion monthly active users, standing out on the platform can feel like shouting into the void. But here's the secret sauce — finding your niche is the most important factor for TikTok success.
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Think of your niche as your cozy corner at the party, your VIP section. It's where you'll find your most engaged fans, build a loyal community, and potentially even attract brand deals and monetization opportunities.
In fact, niche TikTokers with as little as 10,000 highly engaged followers can earn $500-$800 per sponsored post.
But finding your niche? It's easier said than done. That's why we've created this ultimate guide, packed with proven strategies and insider tips for discovering your perfect TikTok niche.
So whether you're a beginner just starting out or an experienced creator looking to level up, this guide will give you a roadmap for TikTok domination. Let's get into it!

Strategy to Find Best Niche for TikTok

Why Having a TikTok Niche is Non-Negotiable

"Why should I bother with a niche? Can't I just post whatever I want and hope for the best?" Well, you could, but you'd be missing out on the power of a highly engaged, loyal audience.
Suppose you're at a buffet with every cuisine imaginable. Sure, you could pile your plate with a little bit of everything, but chances are you'll end up with a forgettable, mediocre meal. The same principle applies to TikTok.
When you try to appeal to everyone, you appeal to no one. Niching down and focusing on a specific topic or audience allows you to become the go-to creator for that particular interest. You build trust, credibility, and a loyal following of people who genuinely care about what you have to say.
Let's look at some stats:
  • Niche TikTok accounts with just 10,000 engaged followers can earn $500-$800 per sponsored post.
  • Niche hashtags on TikTok have engagement rates up to 30% higher than generic hashtags.
  • Niche content has a 40% higher chance of going viral compared to general content.
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Take, for example, the story of Khabane Lame, better known as Khaby Lame on TikTok. He found his niche by creating videos that poke fun at overly complicated life hacks, garnering over 162 million followers and becoming the most-followed TikToker in the process, surpassing Charli D’Amelio.

The Goldilocks Zone: Balancing Passion and Popularity

Now, you might be thinking, "I should just create content about my passions, right?" Well, yes and no. Just because you're passionate about something doesn't necessarily mean it'll translate into a viable TikTok niche.
Sure, you might love 18th-century Russian literature, but is there a big enough audience on TikTok to sustain your growth? Probably not.
Balancing passion and popularity is equally important, as viewers can immediately sniff out when a creator is phoning it in or hopping on a trend just for the views. This intersection is called the "Goldilocks Zone", a place where pure magic happens.
Try this three-step process to uncover a niche, your Goldilocks Zone that balances your interests with market demand:
  1. Ask yourself these 3 questions
      • What topics could I talk about for hours without getting bored?
      • What skills or experiences do I have that most people don't?
      • What kind of content do I most enjoy consuming?
  1. Look for the overlap between your list and the popular niches
      • Is there a way to combine your interests with a trending topic?
      • Can you bring a fresh perspective to a popular niche?
  1. Research popular TikTok niches and trends. Use the Discover page, hashtags to see what's performing well.
For example, let's say you're passionate about vintage fashion and you notice a lot of TikTok trends around thrift store hauls. You could carve out a niche by creating content around styling vintage finds in modern ways, or sharing tips for shopping secondhand.
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Take the story of Bella Poarch, a TikTok creator who skyrocketed to fame by combining her love for gaming and cosplay with trending music and dance challenges, and has now amassed nearly 94M followers.

Best Tool to Validate Your TikTok Niche Idea

Okay, so you've got a niche idea – now what? Before you start creating content, it's important to validate your niche and make sure there's actually an audience for it on TikTok.
One powerful tool for validating your niche is's TikTok Video Library which has 3 million+ videos.
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This tool allows you to search for top-performing videos by keyword, hashtag, or creator, and get detailed analytics on engagement rates, view counts, and more.
Here's how you can use it to validate your niche:
  1. Search from a library of over 3 million TikTok videos using advanced keyword and hashtags search related to your niche idea
  1. Analyze the top-performing videos. Look at the view counts, likes, comments, and shares – are people engaging with this type of content?
  1. Check out the creators making this type of content. How big are their followings? Are they getting consistent engagement?
Spend some time browsing the tool and observing the content that's already popping off in your potential niches. Take note of:
  • The specific topics and sub-niches that are getting lots of views and engagement
  • The hashtags, sounds, and trends that are commonly used
  • The demographics and psychographics of the top creators' audiences
  • The video formats, editing styles, and CTAs that seem to perform best
By using a tool like Revid AI's TikTok Video Library, you can get real-time data on what's working in your niche and make informed decisions about your content strategy.

Researching Your Target Audience

Once you have a clearer idea of your niche, it's essential to research your target audience. Understanding who your ideal viewer is and what kind of content they're looking for can help guide your content strategy.
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Some questions to consider:
  • What is the age range and gender of your target viewer?
  • What are their interests and pain points?
  • What time of day are they most active on TikTok?
  • What other social media platforms and influencers do they follow?
TikTok's built-in analytics offer some insight into your audience demographics, but you can also gather intel by:
  • Checking the comments on popular videos in your niche
  • Using social listening tools to track conversations around relevant keywords
  • Conducting audience surveys or polls
  • Paying attention to the types of videos your followers engage with most
For example, if you're targeting college students with study tips, you might find that your audience is most active on TikTok late at night and gravitates towards humorous, relatable content about the struggles of student life. You could then adjust your posting schedule and content style accordingly.
Another key factor to consider is what value your content provides to your target audience. Are you educating them, entertaining them, inspiring them, or helping them solve a problem? The most successful TikTok niches are often the ones that offer clear value to viewers.

Experimenting with Different Content Styles

Even within a specific niche, there are countless ways to present your content on TikTok. It's important to experiment with different video styles and formats to see what resonates most with your audience.
Some popular TikTok video formats to try:
  • Lip-syncing and dancing to trending songs
  • Comedy sketches and skits
  • Tutorials and how-to guides
  • Product reviews and recommendations
  • Challenges and tagged trends
  • Behind-the-scenes and day-in-the-life vlogs
  • Duets and stitch videos with other creators
Don't be afraid to test out different video lengths, editing techniques, and content themes to see what sticks. Pay attention to your video analytics to track which styles generate the most views, likes, comments, and shares.
It can also be helpful to put your own unique twist on a trending format. For instance, the "put a finger down" challenge typically involves creators listing relatable experiences and having viewers put a finger down for each one that applies to them. You could adapt this format to your niche by making it specific to your area of interest, such as "put a finger down if you've ever procrastinated studying for a test."

Using Storytelling & Mastering Your TikTok Niche’s Language

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Here's an insider secret that most TikTok gurus won't tell you: the key to niche domination is mastering your audience's language. And no, I don't mean learning Mandarin or Swahili (although that would be impressive). I'm talking about understanding the specific lingo, references, and inside jokes that resonate with your niche.
Eery community has its own unique way of communicating. Gamers have their own slang, beauty enthusiasts have their own product names and techniques, and even plant parents have their own terminology for different types of greenery. So, incorporate lingo relevant to YOUR niche and stand out in the crowd of thousands of generalists.
Storytelling, too, is another weapon in the arsenal of top TikTok Creators. The same technique that artists have been using for centuries is also what helps in crushing it in your niche on TikTok.
Think about it — what makes you more likely to keep watching a video? A dry, factual explanation of a topic, or a compelling story that draws you in and keeps you hooked till the end?
Storytelling is especially powerful when it comes to niche content. Using it in your videos can make even the most obscure topics feel relatable and engaging.
For example, let's say your niche is vintage fashion. Instead of just showing off your latest thrift store finds, you could tell the story of how you discovered each piece and the unique history behind it. Or, you could create a character who travels back in time to different fashion eras and share their adventures in each one.
The possibilities are endless — the key is to find a storytelling angle that feels authentic to you and your niche.
Not sure where to start? Try the "STAR" method:
  • Situation: Set the scene and provide context for your story
  • Task: Describe the challenge or goal you were facing
  • Action: Share the steps you took to overcome the challenge or reach your goal
  • Result: Reveal the outcome of your actions and the lessons you learned
Follow this formula to turn even the most mundane topics into captivating stories that your audience will love.

Collaborating with Micro-Influencers in Your Niche

When it comes to collaborating on TikTok, bigger isn't always better. In fact, partnering with micro-influencers in your niche can often be more effective than working with larger creators.
Micro-influencers are typically defined as creators with between 10,000 and 100,000 followers. While they may have smaller audiences than mega-influencers, they tend to have higher engagement rates and more dedicated, niche-specific followings.
According to statistics, micro-influencers with fewer than 100,000 followers have an engagement rate of 2.4%, compared to just 1.7% for those with over 100,000 followers.
Partnering with micro-influencers in your niche can help you tap into highly engaged, relevant audiences who are more likely to be interested in your content. Plus, micro-influencers are often more open to collaboration and may have lower sponsorship rates than larger creators.
To find micro-influencers in your niche, try using's TikTok Influencer Search tool.
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You can filter creators by follower count, engagement rate, and niche to find the perfect partners for your brand.
When reaching out to potential collaborators, be sure to personalize your message and explain why you think your audiences would be a good fit. And don't be afraid to think outside the box when it comes to collaboration formats - you could try a takeover of each other's accounts, a joint challenge, or even a multi-part video series.


Congratulations – you made it to the end of this ultimate guide to finding your TikTok niche!
But before we part ways, I want to leave you with one final piece of advice: cherish your inner nerd. Because at the end of the day, that's what TikTok niche domination is all about – being unapologetically passionate about the things you love, and sharing that passion with a community of like-minded people.
And if you ever need a little extra help along the way, don't forget to check out's suite of TikTok Video Creation tools – from the 3M+ TikTok Video Library, to a tool for Finding the Perfect Influencer (for collaborations)!
Now if you'll excuse me, I have to get back to my own niche – competitive dog grooming. Those poodles aren't going to bedazzle themselves!
See you on the For You page!

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