Build Your Personal Brand Authentically

How do you build a personal brand today? Anyone else interested in building a personal

brand? Okay — about half the room. Perfect. What I want to encourage

you to do is be brave enough to express who you really are. Your personal brand

is the most unique thing you have — it’s everything that makes you, you.

When you learn to take the mask off and show up as yourself, when you talk to the camera like

you’re talking to a friend, things change. Your engagement goes up.

Your reach goes up. And most importantly, people start to connect with you,

not just your content.