Ice Spice, SpongeBob, and a Merger Collapse
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Ice Spice wearing a thong was crazy, but while most people think it was just a bad fashion choice,
it actually might be the reason Paramount just lost a $100 billion merger. Give us 60 seconds
to tell you why To promote the new movie, Search for SquarePants, Paramount went all
in on Ice Spice. They gave her a cameo and a lead song called "Big Guy."
But the marketing backfired instantly. Parents were furious after she showed up to the premiere
in a sheer lace dress and literal bikini bottoms, and the song became a viral meme for
all the wrong reasons. Instead of a family blockbuster, the movie felt like a "fetish-coated"
mess to many viewers. The result? A massive flop. It only made $16 million in its opening
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