PI Marketing: CPA vs CPL Strategy

Everyone in PI is obsessed with the wrong number. You’re buying $100 leads that your

intake team hates, and you wonder why your CPA is hovering at $5,000.

The math is broken. Smart firms benchmark at $2,000 per signed case.

That’s the line between a settlement mill and a dominant player.

We’ve built a system that delivers Google Search leads, pre-qualified and OTP-verified. We take the

risk. You get the signatures. Let’s look at your current math.