How Much Does TikTok Pay Per View? (2025)

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If you're looking for a simple answer like "TikTok pays $X per 1,000 views," you're about to be disappointed.

Not because it's a bad question. The problem is it's underspecified.

TikTok doesn't operate on one universal pay rate like people imagine YouTube does. Instead, TikTok offers multiple revenue streams working simultaneously, each with different rules, thresholds, and payout structures.

Some pay per 1,000 qualified views. Others pay per sale. Some pay per subscriber. A few are capped creator funds. The biggest money for serious creators isn't even from TikTok directly. It comes from brands and products built on top of the platform.

Without understanding which revenue pipes are actually turned on for your account, asking "How much does TikTok pay?" becomes essentially unanswerable.

So let's break this down properly with real numbers, current data from 2025, and a complete understanding of how TikTok monetization actually works.

TikTok Creator Rewards: How Much Does TikTok Pay Per 1000 Views?

Before we go deep, here's what you need to know right now based on current 2025 data.

TikTok Creator Rewards vs Old Creator Fund: Which Pays More?

Program	Typical Payout	Key Difference
Creator Rewards (New)	1.00 per 1,000 qualified views	Videos must be 60+ seconds, high quality requirements
Old Creator Fund (Phased Out)	0.04 per 1,000 views	10x to 25x lower than Creator Rewards

This is the program behind most "TikTok pays per view" screenshots you see online. But there's a catch. Not every view counts as a "qualified view."

Is the TikTok Creator Fund Still Active?

This program was heavily criticized for terrible pay rates and has been shut down in most regions. It only exists in Italy and Spain now.

If you're still on it, you're making 10x to 25x less than people on Creator Rewards.

How Much Money Is 1 Million TikTok Views Worth?

Let's make this concrete with actual numbers:

Views	Creator Rewards Program	Old Creator Fund
1,000,000 qualified views	1,000	40
100,000 qualified views	100	4

You can immediately see why everyone wants off the old fund.

But here's what most creators miss. Those TikTok direct payouts are often the smallest part of total earnings.

The real money? TikTok Shop commissions, brand deals, subscriptions, and products sold through TikTok traffic. More on that soon.

How Does TikTok Make Money (And Why It Matters for Creators)?

Before you can predict what TikTok pays you, understand what TikTok gets paid for.

TikTok makes money from three massive buckets:

TikTok Ad Revenue: Where Creator Payments Come From

In-feed ads, branded effects, search ads, and Pulse ad placements represent TikTok's largest income source.

Industry estimates put this at more than 30 billion in 2025.

TikTok Shop Revenue Model: How the Platform Monetizes E-Commerce

TikTok takes a referral fee on every order processed through TikTok Shop, typically 6% to 8% depending on category and region.

They also charge transaction fees and seller service fees.

TikTok In-App Purchases: Coins, Gifts, and Subscriptions

Users buy Coins with real money. Those Coins become Gifts. Gifts convert to Diamonds. Diamonds convert to cash for creators.

Plus, fans pay recurring Subscriptions and one-time Series fees.

Every dollar TikTok pays you comes from one of these three buckets:

Creator Rewards: slice of ad revenue on your long videos

Pulse: slice of ad revenue around viral content

Gifts: slice of viewer coin purchases

Subscriptions/Series: slice of what subscribers pay

TikTok Shop: commission from seller revenue

Once you understand this, several truths become obvious.

First, TikTok can't promise fixed RPM to everyone because advertiser demand constantly changes.

Second, TikTok optimizes for revenue per minute of user attention, not fairness to creators.

Third, if you want higher earnings, you either participate in more revenue streams or move closer to actual transactions (brands, products, Shop sales).

What Is TikTok Creator Rewards and How Does It Work?

This is the program behind most "TikTok pays per view" discussions.

TikTok Creator Rewards Explained: The New Payment System

TikTok launched the Creator Fund in 2020. It was heavily criticized for inconsistent, terrible pay. By late 2023, TikTok shut it down in most regions.

On March 5, 2024, TikTok announced the Creator Rewards Program, replacing the old fund with a system focused on longer videos that actually keep viewers watching.

The core concept:

TikTok sets aside a monetization pool based on advertising revenue. Your eligible long-form videos earn a slice based on:

Qualified views (not total views)

Watch time and completion rate

Audience region and ad demand

Content category and brand safety

Where Is TikTok Creator Rewards Available?

As of 2025, Creator Rewards operates in:

United States

United Kingdom

Germany

France

Japan

South Korea

Brazil

Several other growing markets

The legacy Creator Fund only exists in Italy and Spain now.

Always check the Monetization section in TikTok Studio for your specific region, since eligibility is location-dependent.

Want to create monetization-ready TikTok content faster? Revid.ai helps you generate 60+ second videos optimized for Creator Rewards requirements with automated scripting, editing, and vertical format conversion.

TikTok Creator Rewards Requirements: How to Qualify

To join Creator Rewards, you need:

Requirement	Minimum Threshold
Age	18 or older
Account type	Personal (not business)
Followers	10,000+
Views (30 days)	100,000+
Location	Supported country
Account status	Good standing, no violations

Meeting these requirements lets you apply through TikTok Studio under the Monetization tab.

Pro tip: Use Revid.ai's suite of tools to maintain the consistent posting frequency TikTok requires while meeting the 60+ second video length requirement for Creator Rewards.

What Are Qualified Views on TikTok?

Here's where confusion happens.

Not every view gets paid.

For a view to count as a "qualified view" in Creator Rewards, it must meet specific criteria:

Video must be at least 60 seconds long

View from an eligible region

No spam or fraudulent behavior detected

Content is original and brand-safe

View reaches minimum watch threshold

View is organic (not from paid ads)

TikTok doesn't publish every filter, but creator data consistently shows this pattern:

So when you see "$0.60 RPM" in your dashboard, that's dollars per 1,000 qualified views, not every half-second scroll-past.

This explains why some creators with millions of profile views make almost nothing. Their videos are too short or don't meet other criteria.

TikTok Creator Rewards Pay Rate: What to Expect in 2025

Recent data from 2024 and 2025 consistently shows typical RPM around:

1.00 per 1,000 qualified views

In strong niches with long watch time and high advertiser demand, creators sometimes report slightly higher rates. In weaker niches or lower-value regions, rates trend toward the bottom of this range.

Comparison to old Creator Fund:

Old Creator Fund: 0.04 per 1,000 views

New Creator Rewards: 1.00 per 1,000 qualified views

That's roughly 10x to 20x better on paper.

How Much Money Can You Make on TikTok Creator Rewards?

Let's run actual numbers. Assume you're averaging $0.60 RPM on qualified views.

Qualified Views/Month	Calculation	Monthly Earnings
100,000	100 × $0.60	$60
1,000,000	1,000 × $0.60	$600
10,000,000	10,000 × $0.60	$6,000

At the high end (100, 10,000 respectively.

At the low end (40, 4,000.

Compare this to the old Creator Fund at 0.04 RPM:

1,000,000 views at old rates = 40 total

Same viral video. 10x to 25x less pay. This is why everyone wants to migrate.

What Affects Your TikTok RPM?

TikTok doesn't share exact formulas, but creator data shows RPM increases when:

Videos are longer than 60 seconds with strong retention

You have high watch time and completion rates

Your audience concentrates in high-value ad regions (US, UK, Canada, Australia)

Content is brand-safe and advertiser-friendly

You post consistently with fresh monetizable content

RPM drops when:

You post mostly short, low-retention clips

You rely on reused or borderline content

Viewers come from lower CPM regions

Your account has trust or guideline issues

This is where Revid.ai makes a massive difference:

You can deliberately generate longer, structured scripts optimized for the 60+ second format using our TikTok Script Generator. The screenshot above shows how Revid.ai helps you create retention-focused scripts that meet Creator Rewards length requirements while keeping viewers engaged.

Turn existing content into tighter, higher-retention edits using our AI TikTok Video Generator or YouTube to TikTok converter.

Run multiple variants cheaply with Revid.ai's video creation tools. Let actual RPM data show you which structure earns more. Scale what works.

How Do TikTok Gifts Work? Understanding LIVE Gifts and Diamonds

If Creator Rewards is the ad revenue pipe, Gifts are the digital tipping system.

TikTok Gift Economy Explained: From Coins to Cash

The flow looks like this:

Step 1: Viewers buy Coins from TikTok using real money

Step 2: Viewers spend Coins on virtual gifts during LIVE streams or on regular videos

Step 3: Gifts credit you in Diamonds

Step 4: You cash out Diamonds for actual money through TikTok

TikTok doesn't publish super clear conversion rates, but current analysis shows:

1 Diamond ≈ $0.005 when cashing out

After Apple/Google fees and TikTok's cut, creators typically end up with 30% to 50% of what viewers originally spent

How Much Money Do TikTok Gifts Make?

Imagine a fan buys Coins and sends you gifts worth 10,000 Coins over several streams.

Viewer spends approximately $100

After platform fees and TikTok's cut, you receive roughly 50 in actual cash

The exact amount depends on coin pack pricing, regional app store fees, and TikTok's variable cut.

When Are TikTok Gifts Worth It for Creators?

Gifts scale well when:

You're doing highly interactive LIVE content that naturally encourages gifting

You're in niches where gifting is normalized (gaming, music, fan communities)

You treat gifts as one component of your monetization stack

Warning: There's a dark pattern risk here. Gifting can encourage manipulative behavior. Some agencies now train creators to maximize gifts in ethically questionable ways.

For sustainable brands, prioritize steady revenue (subscriptions, Shop, products, brand deals) over pure gift extraction.

TikTok Subscriptions and Series: How to Make Money with Paid Content

TikTok is gradually adding more direct fan-to-creator payment options.

How Do TikTok Subscriptions Work?

TikTok first launched LIVE Subscriptions and is now expanding beyond live-only content.

Current requirements (2025):

Must be 18 or older

Meet follower threshold (typically 1,000 to 10,000 depending on subscription type)

Good standing with consistent activity

In supported region

Revenue split as of late 2025:

TikTok shares approximately 50% of net subscription revenue as a base. After app store fees and taxes, creators typically keep around 70% of subscriber payments.

New performance bonuses can push this to up to 90% of net revenue for creators hitting specific engagement and retention targets in some regions.

Use subscriptions for:

Recurring revenue layer on top of free content

Early access to new videos

Deeper tutorials and teaching

Behind-the-scenes content

Community perks and exclusive interactions

What Is TikTok Series and How Does It Work?

Series lets you sell access to curated collections of up to 80 videos (each up to 20 minutes long) behind a paywall.

Perfect for:

Mini courses and tutorials

Paid story arcs or serialized content

Extended teaching series

Premium podcast episodes

TikTok doesn't clearly publish exact revenue splits, but analysis suggests something similar to subscriptions (creators keep majority after platform and app store fees).

How to Create Paid Series Content with Revid.ai

If you already have YouTube videos, podcast episodes, webinars, or workshops, use Revid.ai to repurpose them into Series:

Step 1: Slice long-form material into coherent 1-20 minute segments

Step 2: Use our YouTube to TikTok tool to convert each into vertical format with captions and hooks

Step 3: Group them into a TikTok Series that people pay to unlock

For educational content, our educational video maker helps you create structured, monetizable lessons. For course creators, use our explainer video maker to turn complex concepts into engaging vertical videos.

Your production cost is paid once. Earn from it repeatedly in TikTok's ecosystem.

This is TikTok's attempt at YouTube-style ad revenue sharing.

How Does TikTok Pulse Pay Creators?

TikTok Pulse lets advertisers place ads next to the top 4% of videos in categories like beauty, gaming, cooking, and more.

For Pulse-eligible videos, TikTok shares 50% of ad revenue with the creator.

TikTok Pulse Requirements: Who Qualifies?

Typical 2024-2025 requirements:

At least 100,000 followers

At least 5 posts in last 30 days

Part of Creator Marketplace

Content stays within brand-safe guidelines

TikTok automatically selects top-performing videos for Pulse inventory. You don't manually tag posts.

TikTok Pulse Earnings: How Much Can You Make?

TikTok only promises 50% of ad revenue, not a fixed per-view rate.

Creator reports show wildly mixed results:

Some calculated approximately $7 per 1,000 Pulse views on videos that ran ads

Others with millions of monthly views reported Pulse payouts under $1 for the entire month because only a tiny subset got Pulse ads

Think of Pulse as:

If you're under 100,000 followers or your videos rarely hit top performance bands, Pulse won't be your primary income.

To consistently create Pulse-worthy content, use Revid.ai's AI video generator to produce polished, brand-safe videos at scale. Our short video maker helps you maintain the posting frequency Pulse requires.

How to Make Money on TikTok Shop: Affiliate Commission Guide

If Creator Rewards is your ad revenue pipe, TikTok Shop is your sales commission pipe.

TikTok Shop has exploded since 2023, with affiliate setups turning short videos and LIVE streams into full shopping TV experiences.

How Does TikTok Shop Pay Creators?

Two roles exist:

1. Sellers (brands, DTC stores, marketplace sellers)

2. Creators/affiliates promoting those products

Creators earn affiliate commission when someone buys through their:

LIVE stream

Shoppable video

Product showcase

Commission formula:

Key points:

Commission rate is set by the seller, not TikTok

TikTok enforces a 30-day locked rate so sellers can't instantly cut your commission

Commissions typically pay out 15 to 30 days after delivery (once refund windows close)

What Are TikTok Shop Commission Rates?

Recent 2024-2025 data shows consistent ranges:

Product Category	Typical Commission
Most physical products	5% to 20%
Aggressive campaigns	Up to 30%+
Experimental offers	1% to 80%

TikTok also charges sellers their own referral and transaction fees (usually 6% to 8% of order value).

Your commission is a slice of the merchant's margin, separate from TikTok's platform cut.

Scale your TikTok Shop content production: Revid.ai's pricing plans make it affordable to create dozens of product videos monthly, helping you test different hooks and maximize commission earnings.

How Much Money Can You Make with TikTok Shop?

Say you're a beauty affiliate creator:

You promote a $30 product with 15% commission

You sell 200 units in a month via videos and LIVE

Your commission:

4.50 per sale**

200 sales × 900/month**

Notice something critical:

Those 200 sales might come from tens or hundreds of thousands of views. That same view count in Creator Rewards might only pay you 200.

Shop commissions can easily exceed your "per view" earnings, even at modest volume.

This is why so many creators pivoted strategy toward Shop in 2024 and 2025.

How to Create More TikTok Shop Content with Revid.ai

TikTok Shop is brutally content-hungry:

You need constant restock videos, haul clips, demos, comparisons, and problem-solving explainers. You want to test multiple hooks on the same product. You want to repurpose longer demos into vertical clips.

This is exactly what Revid.ai solves:

Use our Audio to Video tool to turn product explanations into scroll-stopping visuals. Use our Article to Video converter to transform blog reviews into shoppable TikToks. Add captions automatically with our TikTok Subtitle Generator so every clip works muted.

For product-focused content, use our UGC ad generator to create authentic user-generated content style videos. For e-commerce sellers, our product video creator helps you showcase products professionally.

The more shoppable content you test cheaply, the more chances you have to find your "infinite video" that sells all day.

How Much Do Brand Deals Pay on TikTok?

Here's the uncomfortable truth:

Business Insider profiles of top creators show:

Lifestyle creators charging 20,000+ per sponsored post (depending on audience and niche)

Large creators booking five-figure brand campaigns or long-term ambassadorships

TikTok Shop, song promotions, affiliate deals, and off-platform consulting stacking on top

This is why views alone are a terrible income proxy.

Two creators with identical views and followers can have completely different earnings if:

One leans into brand deals, Shop, and their own offers

The other relies only on Creator Rewards and gifts

TikTok is a traffic engine. Your job is plugging valuable business models into that engine.

3 TikTok Monetization Strategies: Which Makes the Most Money?

Let's challenge the usual "1 million views = $X" thinking with concrete scenarios.

Comparing TikTok Revenue Streams: Full Breakdown

Revenue Stream	Scenario A: Rewards Only	Scenario B: Rewards + Shop	Scenario C: Full Stack
Monthly Views	200,000 qualified	200,000 qualified	200,000 qualified
Creator Rewards	**0.60)	$120	$120
TikTok Shop	$0	**6 commission)	$720
Subscriptions	$0	$0	**4.99 × 70%)
Brand Deals	$0	$0	**500)
TOTAL MONTHLY	$120	$840	$2,364

You didn't change how viral you are. You changed how many revenue pipes are turned on.

How to Increase TikTok Earnings: What You Can Actually Control

Let's separate inputs you control from things you can't control.

What You Cannot Control on TikTok

Exact RPM TikTok assigns

Macro ad demand or brand bid levels

TikTok policy changes or regulatory risk

If you build entire income on Creator Rewards alone, you're exposed to changes you can't influence.

How to Increase TikTok Pay: 5 Proven Strategies

1. Create Videos Over 60 Seconds

Publish more videos over 60 seconds with strong hooks and retention.

Use Revid.ai's TikTok Script Generator to structure stories that actually keep people watching. For script ideas, check out our AI script generator and video script generator.

2. Increase Watch Time, Not Just Views

Design videos as stories or arguments, not random clips.

Remove dead air. Add dynamic captions and pattern breaks.

Use Revid.ai's AI Video Generator for clean, message-focused videos when doing voiceover explainers. For social media content, try our social media video maker.

3. Keep Content Brand-Safe

TikTok and advertisers avoid risky content. Avoid heavy politics, graphic violence, or borderline sexual content if you want steady RPM.

4. Activate Multiple Revenue Streams

Apply for Creator Rewards once eligible

Open TikTok Shop Affiliate when available in your region

Add LIVE sessions with clear reasons to gift or buy

Test Subscriptions or Series once you have core fans

5. Build a Real Business Around TikTok

Build an email list, Discord, site, or product around your niche.

Use TikTok as the front door, not the entire house.

TikTok Payment Myths: What's Actually True in 2025?

Let's kill some bad assumptions.

Myth 1: TikTok Pays Based on Follower Count

False. Followers are almost irrelevant to direct pay.

TikTok doesn't pay per follower. Followers only matter as proxies for view potential, brand interest, and social proof.

Two people with 100,000 followers can earn radically different amounts if one activates monetization tools and the other doesn't.

Myth 2: 10,000 Followers Means Automatic Income

The 10,000 followers and 100,000 views in 30 days thresholds are just minimum entry tickets for programs like Creator Rewards.

You still need:

Long, high-retention videos

Consistent publishing

Actual strategy around sales, Shop, or brand deals

Myth 3: 1 Million Views Makes You Rich

Under Creator Rewards:

1 million qualified views = approximately 1,000

That's nice, but not "quit your job forever" money.

Most creators don't get 1 million qualified views each month consistently on long videos.

Myth 4: Brand Deals Are Only for Huge Accounts

False. TikTok's Shop documentation and 2025 affiliate guides show creators with a few thousand followers and good engagement already earn meaningful affiliate income in focused niches.

You don't need massive audience. You need an audience that trusts you about something specific.

How Revid.ai Maximizes TikTok Earnings: Tools That Increase Revenue

Revid.ai isn't a TikTok replacement. It's an accelerator for the parts that actually matter for money.

1. Create Videos That Meet TikTok Monetization Requirements

Generate long-form, structured TikTok scripts in seconds with our TikTok Script Generator.

Turn those scripts into fully edited vertical videos with our AI TikTok Video Generator.

2. Scale Consistent Video Output

Use Auto-Mode and tools like our Audio to Video, PDF to Video converter, and YouTube to TikTok to recycle your best ideas across multiple formats without burning out.

For repurposing existing content, try our blog to video tool or long video to short video AI converter.

3. Optimize for Higher RPM

Quickly test hooks, pacing, and caption styles. Double down on patterns that give higher retention and better Creator Rewards payouts.

Use our YouTube clip maker to extract the best moments from longer content, or our AI YouTube Shorts generator for platform-optimized content.

4. Support Your Entire TikTok Monetization Stack

TikTok Shop creators can use Revid.ai to mass-produce restock, haul, comparison, and problem-solution videos that actually convert.

Educators and coaches can turn existing materials into Series-friendly vertical episodes in bulk using our educational video maker.

For faceless content creators, use our faceless video generator to create consistent content without showing your face.

If TikTok's money pipes reward volume + quality + consistency, then having a tool that collapses script, voice, editing, and repurposing into minutes instead of hours is a direct monetization advantage.

Explore all our tools: Revid.ai Tools

Want to see what's possible? Check out videos made with Revid by creators like you.

The gallery above shows real examples of content created with Revid.ai, from educational explainers to product showcases, all optimized for TikTok's monetization requirements.

How Much Does TikTok Pay? Final Answer for 2025

Let's answer the original question as precisely as possible for 2025:

1. TikTok itself, through Creator Rewards, typically pays 1.00 per 1,000 qualified views on eligible long videos. RPM depends heavily on watch time, niche, and audience location.

2. The old Creator Fund pays tiny amounts (around 0.04 per 1,000 views) and is being phased out.

3. Gifts, Subscriptions, Series, and Pulse add extra layers, but they're either volatile (gifts), highly selective (Pulse), or best treated as part of a larger business model.

4. TikTok Shop, brand deals, and your own products are usually where serious money lives once you know how to use TikTok for traffic and trust.

5. Creators who win aren't the ones asking "How much does TikTok pay?" once. They're asking:

"Which monetization pipes can I turn on right now?"

"How can I design content that feeds those pipes?"

"How do I use tools like Revid.ai to scale content faster than competitors?"

If you treat TikTok as a casino hoping viral views magically become rent money, you'll be disappointed.

If you treat TikTok as a distribution engine and build a monetization system on top of it, the numbers can get very real, very fast.

Ready to start? Create your first monetization-optimized video or explore our complete tools library.

Frequently Asked Questions

Does TikTok pay for views?

Yes, but only through specific programs. The Creator Rewards Program pays approximately 1.00 per 1,000 qualified views on videos over 60 seconds. The old Creator Fund (mostly phased out) paid around 0.04 per 1,000 views.

How many followers do you need to get paid on TikTok?

For Creator Rewards, you need at least 10,000 followers and 100,000 views in the last 30 days. But follower count alone doesn't generate income. You need to actively participate in monetization programs.

Can you make money on TikTok with 1,000 followers?

Yes, but not through Creator Rewards. With 1,000 followers, you can earn through TikTok Shop affiliate commissions, brand deals (if you have strong engagement), and potentially subscriptions in some regions.

How much money is 1 million views on TikTok?

If those are qualified views in the Creator Rewards Program, approximately 1,000. Under the old Creator Fund, only 40. But remember, not all views count as "qualified views."

What is the difference between Creator Fund and Creator Rewards?

The old Creator Fund paid 0.04 per 1,000 views and is mostly phased out. Creator Rewards pays 1.00 per 1,000 qualified views on videos over 60 seconds, representing a 10x to 25x improvement.

How do TikTok gifts work?

Viewers buy Coins with real money, send virtual gifts during LIVE streams or on videos, and you receive Diamonds that convert to cash. After TikTok's cut and platform fees, creators typically keep 30% to 50% of what viewers spent.

Is TikTok Shop worth it for creators?

Yes. TikTok Shop affiliate commissions (typically 5% to 30% per sale) often exceed Creator Rewards earnings. A creator selling 200 units monthly of a 900**, compared to 200 from equivalent views in Creator Rewards.

How does TikTok Pulse pay?

TikTok Pulse shares 50% of ad revenue on the top 4% of videos in specific categories. Requires 100,000+ followers. Actual earnings vary wildly from under 7 per 1,000 Pulse-eligible views**, depending on advertiser demand.

Can you make a full-time income from TikTok?

Yes, but rarely from Creator Rewards alone. Successful full-time creators typically combine multiple revenue streams: Creator Rewards, TikTok Shop, brand deals, subscriptions, and selling their own products or services.

What tools help increase TikTok earnings?

Revid.ai helps creators produce more monetization-friendly content faster. Our TikTok Script Generator, AI Video Generator, and content repurposing tools help you create longer, higher-retention videos that qualify for better Creator Rewards RPM while scaling TikTok Shop and other monetization strategies. Start creating now or check out our affiliate program if you recommend tools to other creators.