How Much Does TikTok Pay? [Researched]

Discover how much TikTok pays creators per view. Get the latest data and insights to maximize your earnings.

How Much Does TikTok Pay? [Researched]
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As TikTok continues dominating the social media landscape, many content creators wonder about the platform's earning potential.
We researched how TikTok creators can monetize their content and provide insights into how much they can expect to earn.
Whether you're a seasoned TikToker or just starting, understanding the platform's payment structure is crucial for maximizing your earning potential.

TikTok's Creator Rewards Program

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TikTok directly compensates creators through its Creator Rewards Program (formerly known as the Creator Fund).
This program was designed to reward creators for producing engaging, high-quality content that resonates with the TikTok community.

Eligibility Requirements

To join the Creator Rewards Program, creators must meet the following criteria:
  • Be at least 18 years old
  • Have a minimum of 10,000 followers
  • Have accumulated at least 100,000 video views in the last 30 days
  • Post original content that complies with TikTok's Community Guidelines

Payment Structure

TikTok's payment structure for the Creator Rewards Program is based on a variety of factors, including:
  • Number of views and engagement on your videos
  • The region you're based in
  • The total number of participants in the program
According to reports from creators and industry experts, TikTok pays between $0.02 and $0.04 per 1,000 views through the Creator Rewards Program.
However, some creators have reported earning up to $0.05 per 1,000 views. Let's break down what this means in terms of potential earnings:
  • 100,000 views: $2 - $4
  • 1 million views: $20 - $40
  • 10 million views: $200 - $400
It's important to note that these figures are estimates, and actual earnings can vary widely. Some creators have reported earning significantly more, while others have earned less.

Improved Earnings Potential

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TikTok has claimed that creators can earn up to 20 times more through the Creator Rewards Program than they did through the original Creator Fund. In a press release, TikTok stated that creator earnings jumped 250% from September 2023 to March 2024, and the number of creators making $50,000 a month has nearly doubled.
Some creators have reported earning up to $0.50 to $1 per 1,000 views through the Creator Rewards Program, a substantial increase from the previous rates. This means a video with 1 million views could earn between $500 and $1,000.
To boost your chances of going viral and increasing your views, check out our guide on how to go viral on YouTube. It offers strategies that can also be applied to TikTok.

Brand Partnerships and Sponsorships

While the Creator Rewards Program provides a baseline for earnings, many TikTok creators find that brand partnerships and sponsorships offer more lucrative opportunities.

TikTok Creator Marketplace

TikTok's Creator Marketplace is a platform that connects brands with creators for potential collaborations. To be eligible for the Creator Marketplace, you typically need:
  • At least 10,000 followers
  • A minimum of 10,000 video views in the last 30 days
  • To be at least 18 years old

Earnings from Brand Deals

The amount you can earn from brand partnerships varies widely depending on your follower count, engagement rate, niche, and the specific requirements of the campaign. Here's a rough estimate of what creators might earn based on their follower count:
  • Micro-influencers (10,000 - 50,000 followers): $200 - $1,000 per post
  • Mid-tier influencers (50,000 - 500,000 followers): $1,000 - $5,000 per post
  • Macro-influencers (500,000 - 1 million followers): $5,000 - $10,000 per post
  • Mega-influencers (1 million+ followers): $10,000+ per post
It's worth noting that these figures can vary significantly based on the factors mentioned earlier. Some top TikTok creators have earned $100,000 or more for a sponsored post.
To create engaging sponsored content, consider using's TikTok Video Generator to produce high-quality videos from any content quickly.

TikTok Shop and Affiliate Marketing

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TikTok Shop is a relatively new feature that allows creators to sell products directly through their TikTok profiles. This can be an excellent way for creators to monetize their following, especially if they have a product-focused niche.

Earnings from TikTok Shop

The amount you can earn through TikTok Shop depends on your selling products and your ability to convert viewers into customers. Some creators have reported earning thousands of dollars monthly through TikTok Shop, but results can vary widely.

Affiliate Marketing

In addition to selling products directly, creators can earn money through affiliate marketing. By promoting products and including affiliate links in their video descriptions, creators can earn a commission on any sales generated through their unique links.
Commission rates for affiliate marketing typically range from 5% to 30%, depending on the product and the affiliate program. For example, if you promote a $100 product with a 10% commission rate and generate ten sales, you would earn $100.
To enhance your affiliate marketing efforts, use's AI Video Captioner to automatically add engaging subtitles to your product review videos.

Live Gifts and Tips

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TikTok allows viewers to send virtual gifts to creators during live streams. These gifts can be converted into real money, providing another revenue stream for creators.

How Live Gifts Work

During a live stream, viewers can purchase virtual coins, which they can use to buy gifts for the creator. The value of these gifts varies, with some worth just a few cents and others worth hundreds of dollars.

Earnings from Live Gifts

TikTok takes a cut of the revenue generated from live gifts, with creators typically receiving about 50% of the gift's value. While figuring out potential earnings from live gifts is challenging, some popular creators have reported earning thousands of dollars from a single live stream.
To make your live streams more engaging, consider using's AI Talking Avatar Video tool to create lifelike avatar videos that can interact with your audience.

Comparing TikTok Earnings to Other Platforms

To put TikTok's earning potential into perspective, comparing it with other popular social media platforms is helpful.


YouTube generally offers higher payouts for video views than TikTok. On average, YouTube pays creators $18 per 1,000 ad views, significantly higher than TikTok's Creator Rewards Program. However, it's important to note that not all video views on YouTube include ad views. For a more detailed breakdown of YouTube earnings, check out our article on how much YouTubers make.


Instagram's monetization options are similar to TikTok's, with creators earning money through brand partnerships, sponsored content, and live gifts. While Instagram doesn't have a direct payment program like TikTok's Creator Rewards, many creators find it easier to secure high-paying brand deals on Instagram due to its more established influencer marketing ecosystem.

Maximizing Your Earnings on TikTok

To maximize your earning potential on TikTok, consider the following strategies:
  1. Consistency is vital: Regular posting helps maintain and grow your audience, increasing your monetization chances.
  1. Engage with your audience: Higher engagement rates make you more attractive to brands and can boost your performance in TikTok's algorithm.
  1. Diversify your income streams: Don't rely solely on the Creator Rewards Program. Explore brand partnerships, affiliate marketing, and other monetization options.
  1. Create niche content: Specializing in a particular niche can make you more appealing to brands in that industry.
  1. Optimize for the algorithm: Study TikTok's algorithm and create content that is likely to perform well and reach a wider audience.
  1. Leverage trending topics and hashtags: Participating in trends can help increase your visibility and grow your following.
  1. Collaborate with other creators: Collaborations can help you reach new audiences, potentially leading to more monetization opportunities.
To streamline your content creation process and save time, consider using's YouTube to Shorts tool to create short clips from longer videos, perfect for TikTok's format.

Challenges and Considerations

While TikTok offers numerous opportunities for creators to earn money, it's essential to be aware of some challenges:
  1. Fluctuating income: Earnings from TikTok can be inconsistent, mainly when relying on view-based compensation.
  1. Platform changes: TikTok's policies and algorithms are subject to change, which can impact a creator's visibility and earnings.
  1. Competition: With millions of creators on the platform, standing out and building a substantial following can be challenging.
  1. Content creation demands: Consistently producing high-quality, engaging content can be time-consuming and potentially lead to burnout.
  1. Payment thresholds: Some of TikTok's monetization features have minimum payout thresholds, which can delay access to earnings for smaller creators.
To help manage your content creation workflow and reduce burnout, consider using tools like Descript for efficient video editing and production.


TikTok offers various ways for creators to monetize their content, from the Creator Rewards Program to brand partnerships and the TikTok Shop.
While the platform's direct payouts through the Creator Rewards Program may seem modest compared to other platforms, the potential for viral growth and lucrative brand deals makes TikTok an attractive option for many content creators.
The key to TikTok's success is consistently creating engaging, high-quality content that resonates with your audience.
By building a solid following and leveraging multiple monetization strategies, creators can turn their TikTok presence into a significant source of income.
As the platform continues to evolve and introduce new features, the earning potential for TikTok creators is likely to grow.
Whether you're just starting or looking to optimize your existing TikTok strategy, understanding the various monetization options and staying adaptable to platform changes will be crucial for long-term success.
Remember, while the allure of earning money on TikTok is strong, the most successful creators genuinely enjoy creating content and connecting with their audience.
By producing authentic, engaging videos you're passionate about, you'll be well-positioned to take advantage of the monetization opportunities TikTok has to offer.
To enhance your TikTok content creation process and boost your earning potential, explore's suite of free tools to help creators efficiently produce high-quality, engaging videos.
Ilias Ism

Written by

Ilias Ism

Ilias is a marketer and founder