What 2.4M TikToks reveal about views
Revid indexes millions of short videos with their public stats, transcripts and a visual read of every frame. These are the studies we ran on it: what gets watched, whether you need to show your face, how AI videos really perform, and what health TikTok is telling people.
7×
more views for couples content than crypto
Love beats money
We measured the average views of 46 hashtag themes across 2.4 million TikToks. Couples content averages 7x the views of crypto. Here is the full ranking of what TikTok rewards, from romance to real estate.
Read the study2.2×
more views for handheld footage than selfie videos
Your face costs views
Selfie-style videos average half the views of handheld footage, faceless videos beat person-focused ones, and animals beat everyone. The data on whether you need to show your face on TikTok.
Read the study2×
average views for AI-generated TikToks vs real footage
AI slop vs real footage
In our index, AI-generated TikToks averaged twice the views of real footage in 2025. On X, Instagram and Threads, AI visuals are 5x more common in the lowest engagement tier than in the viral tier. Both are true.
Read the study3,000
viral health TikToks audited from their transcripts
TikTok health claims
An audit of the 3,000 most-viewed English health TikToks in our index: how many make a health claim, how many back it with anything, how many sell a product, and which claims went most viral.
Read the studyThe map of TikTok niches
46 hashtag themes placed by median views and the share of videos that pass 1M. Pink is love, amber is money, mint is health, sky is everything else. Bubble size is the number of videos. From the Love beats money study.
Where every niche sits
Bottom-left is where money content lives.
The dataset behind every study
Numbers as of the latest snapshot. The index grows every day from hashtag and keyword searches plus the channels Revid users watch.
2.4M
TikToks indexed
with public stats, captions and transcripts
4084.4B
combined views
average 1.7M per video
523,274
videos over 1M views
22% of the index
1,588
videos over 100M views
the 100M Club, ranked on its own page
How to use these studies
Quote them. Every page has a "Copy stat" card and a citation block. Numbers are dated and the methodology is on the page.
Screenshot them. The stat cards and rankings are designed to stand alone in a post or a deck. Credit revid.ai and link the study.
Argue with them. The index is not a random sample of TikTok and we say where it is biased. If you have a better dataset, we would like to see it.
The same index, inside your workflow.
Revid users search these videos by topic, mood and format, then remake what works with AI: script, voice, visuals, captions and music, in minutes.
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