Original research · 2.4M TikToks · 388.4k cross-platform posts

What 2.4M TikToks reveal about views

Revid indexes millions of short videos with their public stats, transcripts and a visual read of every frame, and runs hundreds of thousands of AI video generations a month. These are the studies we ran on it: what gets watched, whether you need to show your face, how AI videos really perform, which AI video models are fast and which refuse, and what the best motion graphics have in common.

🎵Case study

11

AI music video generators scored on 10 checks

Best AI music video generators

We scored 11 AI music video generators on 10 things a musician needs, from full-song output to lip sync and publishing, with a source for every claim. Plus what ChatGPT and Google AI Overviews recommend, and why the most-named tool cannot take a song.

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🎞️Case study

3.5×

median likes when the post names Claude

Claude motion graphics, measured

Frame-by-frame analysis of the 63 Claude Opus 5.5 motion graphics videos that passed 100 likes on X in launch week: cuts, color, motion, sound and openings, against 13M views and 74k likes. What actually separated the hits.

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📼Case study

1.55×

median views for AI-made nostalgia vs real footage

The 80s AI video trend

Google searches for 80s AI video prompts went from almost nothing to 1,945 impressions in a day in September 2026. We read that spike against 1,676 80s TikToks: formats, views, likes, and how AI-made nostalgia performs against real footage.

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⏱️Case study

713k

AI video clips measured across 9 model families

AI video model index

Production numbers from 713,649 AI video clips generated on Revid in 90 days: share by model, time to generate, rejection rates, clip lengths and aspect ratios for Seedance 2.5, MiniMax Hailuo H3, PixVerse, Kling, Veo 3.1 and Sora 2.

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💘Case study

7×

more views for couples content than crypto

Love beats money

We measured the average views of 46 hashtag themes across 2.4 million TikToks. Couples content averages 7x the views of crypto. Here is the full ranking of what TikTok rewards, from romance to real estate.

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🫣Case study

2.2×

more views for handheld footage than selfie videos

Your face costs views

Selfie-style videos average half the views of handheld footage, faceless videos beat person-focused ones, and animals beat everyone. The data on whether you need to show your face on TikTok.

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🤖Case study

2×

average views for AI-generated TikToks vs real footage

AI slop vs real footage

In our index, AI-generated TikToks averaged twice the views of real footage since May 2025. On X, Instagram and Threads, AI visuals are 5x more common in the lowest engagement tier than in the viral tier. Both are true.

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🩺Case study

3,000

viral health TikToks audited from their transcripts

TikTok health claims

An audit of the 3,000 most-viewed English health TikToks in our index: how many make a health claim, how many back it with anything, how many sell a product, and which claims went most viral.

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Statistics

Sourced statistics pages

The numbers people quote about short-form video, each traced to whoever produced it and dated, next to Revid's own data. Re-checked every quarter.

One chart

The map of TikTok niches

46 hashtag themes placed by median views and the share of videos that pass 1M. Pink is love, amber is money, mint is health, sky is everything else. Bubble size is the number of videos. From the Love beats money study.

Where every niche sits

Bottom-left is where money content lives. Hover a bubble, click a group to hide it.

Swipe sideways to see the whole chart

0%10%20%30%40%100k1MMusicSportsFoodAIFaithArt & DIYFashionCats & dogsStorytimeNatureMoneyCouplesCryptoBrainrotPranksSide hustlesSleepmedian views (log scale)share of videos over 1M views

The index

The dataset behind every study

Numbers as of the latest snapshot. The index grows every day from hashtag and keyword searches plus the channels Revid users watch.

2.4M

TikToks indexed

with public stats, captions and transcripts

4.1T

combined views

average 1.7M per video

523,274

videos over 1M views

22% of the index

1,588

videos over 100M views

the 100M Club, ranked on its own page

How to use these studies

Quote them. Every page has a "Copy stat" card and a citation block. Numbers are dated and the methodology is on the page.

Screenshot them. The stat cards and rankings are designed to stand alone in a post or a deck. Credit revid.ai and link the study.

Argue with them. The index is not a random sample of TikTok and we say where it is biased. If you have a better dataset, we would like to see it.

Made with Revid

The same index, inside your workflow.

Revid users search these videos by topic, mood and format, then remake what works with AI: script, voice, visuals, captions and music, in minutes.

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