Your face is costing you views: 2.2× fewer than handheld footage

Methodology

• Corpus: 2,377,477 public TikToks in the Revid index, collected continuously since January 2026 by searching hashtags and keywords that Revid users track, plus the channels they watch. Average views across the whole index: 1.7M; estimated median: 110.7k; 22% of videos pass 1M views.
• Shooting style (Handheld, POV, Drone, Steady cam, Tripod, Screen recording, Selfie), perspective (Faceless, Person-focused, Group-focused, Object-focused, Animal-focused), setting and mood are labels assigned by Revid's automated video analysis when a video is indexed, one value per dimension per video. Videos without a label for a dimension are left out of that dimension's ranking. Duration buckets use the video's own length in seconds.
• "Average views" is the arithmetic mean of public play counts. "Median" is estimated from the share of videos above 12 fixed view thresholds (log-linear interpolation), so it is accurate to within a few percent. "Pass 1M" is the share of videos with more than 1,000,000 plays at the time of indexing. Like rate and share rate are likes or shares divided by plays.
• Bias, stated plainly: the index is not a random sample of TikTok. It skews toward videos that already performed and toward the interests of Revid users. That inflates every absolute number. The comparisons between styles and perspectives inside the same index are what this study is about, and they hold at the mean, the median and the viral rate.
• Group sizes are uneven: 1,402,785 person-focused videos against 57,013 animal-focused ones, 857,470 handheld against 362,703 selfie. Every group is large enough that the ranking is not a sampling artefact, but the smaller groups carry wider uncertainty on the exact multiple.

Data pulled September 15, 2026. The index grows every day; numbers are refreshed on a schedule and the date above always tells you which snapshot you are reading.