revid.ai logo
💘 Case study · 2.4M TikToks analyzed

Love beats money 7 to 1 on TikTok

We ranked 46 hashtag themes by what their videos actually get. Couples content averages 2.4M views per video. Crypto averages 332.2k. Here is everything in between, from pranks to real estate.

7.3×

Couples vs crypto, average views per video

2.4M vs 332.2k

3.1×

All love themes vs all money themes

2M vs 661.1k average views

30%

of couples videos pass 1M views

vs 6% of crypto videos

5.9M

Pranks: the highest-average theme of all

40% pass 1M views

The headline, in one bar

2.4M

Couples videos

7.3×

average views

332.2k

Crypto videos

Same story at the median

205.6k

Couples, median video

5.8×

median views

35.7k

Crypto, median video

The map

The map of TikTok niches

Every theme placed by how a typical video does (left to right, median views) and how often a video goes viral (bottom to top, share over 1M). Bubble size is the number of videos. Money sits in the bottom-left corner. Love, pets and pranks sit top-right.

46 themes, one map

Pink is love, amber is money, mint is health, sky is everything else.

0%10%20%30%40%100k1MMusicSportsFoodAIFaithArt & DIYFashionCats & dogsStorytimeNatureMoneyCouplesCryptoInvesting / stocksBrainrotPranksSide hustlesSleepmedian views (log scale)share of videos over 1M views
The whole distribution

It is not one viral outlier. The entire curve is shifted.

Share of videos in each theme that passed a given view count. At every threshold, from 10k to 50M, couples videos are ahead of money videos.

Share of videos above X views

Log scale on views. Dots mark 100k, 1M and 10M.

0%25%50%75%100%100k views1M views10M viewsshare of videos with more than X views
Couples (30% pass 1M)Cats & dogs (35% pass 1M)Fitness (20% pass 1M)Money (13% pass 1M)Crypto (6% pass 1M)
The full ranking

What TikTok rewards, from pranks to crypto

Average views per video for each hashtag theme in the index. Pink is love, amber is money, mint is health. Hover a row for the sample size and the share that passed a million.

  1. Pranks

    3,444 videos · 40% pass 1M

    5.9M

  2. Cats & dogs

    21,263 videos · 36% pass 1M

    4.7M

  3. ASMR

    30,354 videos · 34% pass 1M

    4.3M

  4. Nature

    16,138 videos · 32% pass 1M

    3.5M

  5. Family & kids

    27,139 videos · 28% pass 1M

    2.8M

  6. Sleep

    1,899 videos · 36% pass 1M

    2.6M

  7. Couples

    13,937 videos · 30% pass 1M

    2.4M

  8. Art & DIY

    27,112 videos · 28% pass 1M

    2.4M

  9. Comedy

    48,393 videos · 28% pass 1M

    2.3M

  10. Crushes / flirting

    2,677 videos · 32% pass 1M

    2.3M

  11. Weddings

    5,011 videos · 28% pass 1M

    2.3M

  12. Cars

    9,722 videos · 27% pass 1M

    2.3M

  13. Boyfriend / girlfriend

    4,917 videos · 28% pass 1M

    2.1M

  14. Love

    21,607 videos · 26% pass 1M

    2.1M

  15. Food

    32,142 videos · 23% pass 1M

    2.1M

  16. Dance

    18,977 videos · 24% pass 1M

    1.9M

  17. Glow up / beauty

    24,501 videos · 23% pass 1M

    1.9M

  18. Skincare

    9,270 videos · 24% pass 1M

    1.8M

  19. Relationships

    12,211 videos · 25% pass 1M

    1.7M

  20. Brainrot

    6,205 videos · 26% pass 1M

    1.6M

  21. Music

    53,203 videos · 24% pass 1M

    1.6M

  22. Sports

    46,266 videos · 18% pass 1M

    1.5M

  23. Gaming

    37,406 videos · 24% pass 1M

    1.5M

  24. Weight loss

    3,484 videos · 23% pass 1M

    1.4M

  25. Gym

    20,225 videos · 20% pass 1M

    1.4M

  26. Health / wellness

    13,801 videos · 22% pass 1M

    1.4M

  27. AI

    29,101 videos · 19% pass 1M

    1.4M

  28. Fitness

    12,324 videos · 20% pass 1M

    1.3M

  29. Travel

    24,256 videos · 19% pass 1M

    1.3M

  30. Breakups

    3,609 videos · 21% pass 1M

    1.3M

  31. Storytime

    19,246 videos · 21% pass 1M

    1.3M

  32. Dating

    4,035 videos · 20% pass 1M

    1.2M

  33. School / study

    22,846 videos · 19% pass 1M

    1.2M

  34. Faith

    27,948 videos · 20% pass 1M

    1.1M

  35. Fashion

    23,650 videos · 15% pass 1M

    1.1M

  36. Mental health

    15,787 videos · 18% pass 1M

    1M

  37. Rich / luxury

    14,386 videos · 16% pass 1M

    983.4k

  38. Motivation

    40,252 videos · 17% pass 1M

    901.7k

  39. Real estate

    5,598 videos · 17% pass 1M

    889.1k

  40. Diet / nutrition

    5,035 videos · 17% pass 1M

    841.4k

  41. Money

    14,204 videos · 13% pass 1M

    823k

  42. Business / entrepreneur

    24,367 videos · 11% pass 1M

    687.3k

  43. Side hustles

    3,311 videos · 10% pass 1M

    496.9k

  44. Dropshipping / ecom

    4,690 videos · 8% pass 1M

    402.6k

  45. Investing / stocks

    10,549 videos · 7% pass 1M

    360.4k

  46. Crypto

    11,936 videos · 6% pass 1M

    332.2k

7×

Couples content gets 7× the views of crypto content on TikTok. Money is the worst-performing niche in a 2.4M-video index.
Revid index, 25,873 videos in these two themes · revid.ai/case-studies/love-beats-money
Save as image Post

Average views by group

Union of every theme in the group.

2MLove1.5MHealth661.1kMoney

Share of videos over 1M views, by group

The odds that any one video goes viral.

27%Love21%Health11%Money

💘 Love & relationships

2M avg views

68,004 videos · 27% pass 1M

  1. Couples

    2.4M

  2. Crushes / flirting

    2.3M

  3. Weddings

    2.3M

  4. Boyfriend / girlfriend

    2.1M

  5. Love

    2.1M

  6. Relationships

    1.7M

  7. Breakups

    1.3M

  8. Dating

    1.2M

💸 Money & hustle

661.1k avg views

89,041 videos · 11% pass 1M

  1. Rich / luxury

    983.4k

  2. Real estate

    889.1k

  3. Money

    823k

  4. Business / entrepreneur

    687.3k

  5. Side hustles

    496.9k

  6. Dropshipping / ecom

    402.6k

  7. Investing / stocks

    360.4k

  8. Crypto

    332.2k

💪 Health & body

1.5M avg views

106,326 videos · 21% pass 1M

  1. Sleep

    2.6M

  2. Glow up / beauty

    1.9M

  3. Skincare

    1.8M

  4. Weight loss

    1.4M

  5. Gym

    1.4M

  6. Health / wellness

    1.4M

  7. Fitness

    1.3M

  8. Mental health

    1M

  9. Diet / nutrition

    841.4k

Why

Money content is made for a niche. Love content is made for everyone.

Three mechanics explain most of the gap.

1. The audience size is the ceiling

Everyone has been in love, in a couple, or wanted to be. A fraction of TikTok trades crypto. The For You page can only show a video to people who will watch it, so the ceiling on a couples video is the whole platform and the ceiling on a stock video is a slice of it.

2. Money content triggers the skip reflex

Finance and side-hustle videos pattern-match to a pitch. Viewers have been trained by years of "I made $10k this month" hooks to swipe. Crypto has the lowest viral rate of all 46 themes: 6.4% of videos pass 1M views, against 29.7% for couples.

3. Emotion gets shared, information gets saved

Love content is shared to a partner or a friend. Money content is saved for later, which TikTok rewards less than a share. The share rate of couples videos (0.65%) is about double that of crypto videos (0.32%).
The consolation

Fewer views, but each one is worth more

Money niches have the highest RPMs and sponsor rates on the platform. A finance creator averaging 300k views can out-earn a couples creator averaging 2M. Views are the numerator; niche sets the price per view.

52.4k

Median views, #money videos

14,204 videos

38.4k

Median views, investing & stocks

10,549 videos

56.1k

Median views, side hustles

3,311 videos

205.6k

Median views, couples

13,937 videos

See what your own views are worth

The free TikTok worth calculator turns any account's last 50 videos into an income estimate.

Open the calculator
Alternative ranking

Ranked by the share of videos that pass 1 million views

The average can be carried by a handful of monsters. This is the odds that any single video in the theme goes viral.

  1. Pranks

    3,444 videos

    40%

  2. Sleep

    1,899 videos

    36%

  3. Cats & dogs

    21,263 videos

    36%

  4. ASMR

    30,354 videos

    34%

  5. Nature

    16,138 videos

    32%

  6. Crushes / flirting

    2,677 videos

    32%

  7. Couples

    13,937 videos

    30%

  8. Comedy

    48,393 videos

    28%

  9. Weddings

    5,011 videos

    28%

  10. Family & kids

    27,139 videos

    28%

  11. Boyfriend / girlfriend

    4,917 videos

    28%

  12. Art & DIY

    27,112 videos

    28%

  13. Cars

    9,722 videos

    27%

  14. Brainrot

    6,205 videos

    26%

  15. Love

    21,607 videos

    26%

  16. Relationships

    12,211 videos

    25%

  17. Gaming

    37,406 videos

    24%

  18. Dance

    18,977 videos

    24%

  19. Skincare

    9,270 videos

    24%

  20. Music

    53,203 videos

    24%

5.7×

A cat or dog video averages 5.7× the views of a money video. TikTok would rather watch your pet than your portfolio.
Revid index, 21,263 pet videos vs 14,204 money videos · revid.ai/case-studies/love-beats-money
Save as image Post

Methodology

  • Corpus: 2,377,477 public TikToks in the Revid index, collected continuously since January 2026 by searching hashtags and keywords that Revid users track, plus the channels they watch. Average views across the whole index: 1.7M; estimated median: 110.7k; 22% of videos pass 1M views.
  • A theme is a fixed list of exact hashtags (for example Couples = #couple, #couples, #couplegoals, #couplestiktok; Crypto = #crypto, #bitcoin, #cryptocurrency, #btc, #ethereum). A video counts in every theme it carries a hashtag for. Themes with fewer than 1,500 videos were dropped.
  • "Average views" is the arithmetic mean of public play counts. "Median" is estimated from the share of videos above 12 fixed view thresholds (log-linear interpolation), so it is accurate to within a few percent. "Pass 1M" is the share of videos with more than 1,000,000 plays at the time of indexing.
  • Bias, stated plainly: the index is not a random sample of TikTok. It skews toward videos that already performed and toward the interests of Revid users. That inflates every absolute number. The comparisons between themes are what this study is about, and they hold at the mean, the median and the viral rate.
  • Group totals (love, money, health) are the union of their themes, so a video tagged #couple and #dating counts once in the love group.

Data pulled September 15, 2026. The index grows every day; numbers are refreshed on a schedule and the date above always tells you which snapshot you are reading.

Cite this study

Revid (2026). Love Beats Money 7 to 1: What TikTok Actually Rewards (2.4M Videos Analyzed). https://www.revid.ai/case-studies/love-beats-money

Made with Revid

Make the videos TikTok wants to show people.

Revid turns a prompt, a link or a script into a finished short video with voice, visuals, captions and music. Search the same index this study came from, find what is working in your niche, and remake it in one click.

Make a video freeSearch the viral index

Free to start · no credit card

More from the Revid index

🫣Case study

2.2×

more views for handheld footage than selfie videos

Your face costs views

Selfie-style videos average half the views of handheld footage, faceless videos beat person-focused ones, and animals beat everyone. The data on whether you need to show your face on TikTok.

Read the study
🤖Case study

2×

average views for AI-generated TikToks vs real footage

AI slop vs real footage

In our index, AI-generated TikToks averaged twice the views of real footage in 2025. On X, Instagram and Threads, AI visuals are 5x more common in the lowest engagement tier than in the viral tier. Both are true.

Read the study
🩺Case study

3,000

viral health TikToks audited from their transcripts

TikTok health claims

An audit of the 3,000 most-viewed English health TikToks in our index: how many make a health claim, how many back it with anything, how many sell a product, and which claims went most viral.

Read the study
FAQs

Frequently Asked Questions

Does this mean I should make couple content instead of finance content?
It means the ceiling is different. Couples content in our index averages 2.4M views and 30% of it passes a million; crypto averages 332.2k and 6% passes a million. But money niches monetize each view far better (finance RPMs and sponsor rates are the highest on the platform). Views are the numerator, not the business.
Where does the data come from?
From the Revid TikTok index: 2.4M public TikToks collected continuously since January 2026, with their public view, like, share and comment counts, captions, hashtags and transcripts. Each theme is a set of exact hashtags (listed in the methodology). A video can belong to several themes.
Why do you show averages and medians?
Averages are pulled up by mega-viral outliers, medians tell you what a typical video did. We show both plus the share of videos that pass 1 million views, which is the number most creators actually care about.
Is the index a random sample of TikTok?
No. It is collected by searching hashtags and keywords that Revid users care about and it skews toward videos that already performed, so absolute numbers are higher than a random TikTok. Comparisons between themes inside the same index are what this study is about.

Still have questions?

Contact us

Find detailed answers to 100+ questions about features, tools, and workflows

or check our markdown version optimized for LLMs