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Leaderboard · 1,194 videos · updated Sep 2026

The most viewed TikToks of all time, and what each one is worth

Every video over 100 million views in our 2.4M-TikTok index, ranked. Click any row for the stats, the hook, what made it work, and its estimated value.

1,588

TikToks over 100 million views

in a 2.4M-video index

205B

Combined views in the club

12B likes · 810.5M shares

$2B

Combined ad value of those views

at a $10 TikTok CPM

22s

Median length of a 100M-view video

59% are 30 seconds or less

The club in pictures

The 100M Club at a glance

Five views of the same 1,194 videos: how big they got, when they were posted, how they were engaged with and how long they run.

How big are the biggest?

Club videos by view bucket. Under each bar: what that bucket's views would cost as TikTok ads.

969100-200M$1.4B211200-500M$566.9M12500M-1B$85.2M21B+$34M

Out of 100 club videos, how many are under 30 seconds?

Each square is one percent of the club videos with a known length.

3715 seconds or less
2316 to 30 seconds
1831 to 60 seconds
22Over a minute

Every 100M+ video: share rate vs like rate

Up and to the right is rare: most mega-viral videos are watched far more than they are liked or shared.

0%0.1%1%0%5%11%16%22%@zachking@tiktoktips@loooooooochlike rate (likes per view)share rate (shares per view, log scale)

When the 100M Club was posted

Club videos by the year they were published. Older videos had longer to accumulate views.

1201811201939202010020211622022279202333920242382025252026

Average views by length bucket in the club

Mean play count of club videos in each length band. Every bar is over 100M by definition; the gap is how far past it they went.

162.6M0-7s81 videos172.8M8-15s358 videos174.9M16-30s270 videos165.8M31-60s218 videos173.2M1-3 min241 videos171.6M3 min+26 videos
The leaderboard

Search, filter and sort the 100M Club

Click a row to see why it worked. Rankings are by public play count at the time of indexing.

100 of 1,194 videos

$2B

The 1,194 TikToks over 100 million views would have cost $2B to buy as ads. 73% of them are under a minute and earned $0 from Creator Rewards.
Revid 100M Club, 204.6B combined views · revid.ai/most-viewed-tiktok-videos
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Anatomy of the club

What the most viewed TikToks have in common

Vision-model tags across the club. Bars show how many club videos carry each tag; the number is that group's average views.

Content type

  1. Tutorial

    170M

  2. Storytelling

    179.2M

  3. Comedy

    169.5M

  4. Dance

    171.1M

  5. Reaction

    163.9M

  6. Challenge

    159.2M

  7. Lip Sync

    215.7M

Mood

  1. Informative

    172.4M

  2. Humorous

    172.1M

  3. Happy

    168.5M

  4. Excited

    167.7M

  5. Neutral

    198.3M

  6. Inspirational

    163.8M

  7. Sad

    163.6M

  8. Angry

    141.9M

Camera style

  1. Handheld

    172.9M

  2. Tripod

    168.1M

  3. Selfie

    177.3M

  4. Steady cam

    170.1M

  5. Screen recording

    189.6M

  6. POV

    154.9M

  7. Drone

    178.4M

Length

  1. 0-7s

    162.6M

  2. 8-15s

    172.8M

  3. 16-30s

    174.9M

  4. 31-60s

    165.8M

  5. 1-3 min

    173.2M

  6. 3 min+

    171.6M

37%

of the club is 15 seconds or shorter

Reach favors the short and re-watchable

8%

of tagged club videos are faceless

1,111 videos with a perspective tag

0.15%

median share rate in the club

5.2% median like rate · 0.03% comment rate

How they open

First spoken sentence of each club video with a transcript, classified by shape.

  1. Statement

    51%

  2. Question

    16%

  3. Direct address (you)

    14%

  4. Personal story

    13%

  5. Number or list

    5%

  6. Warning / command

    1%

The money

Who owns the club

Creators with the most combined views across their 100M+ videos, and what those views would have cost as ads.

  1. 1
    Zach King @zachking

    6 videos in the club

    2.9B views

    $29.4M ad value

  2. 2
    Bella Poarch @bellapoarch

    7 videos in the club

    2.2B views

    $21.5M ad value

  3. 3
    バヤシ🥑Bayashi @bayashi.tiktok

    13 videos in the club

    2B views

    $20.2M ad value

  4. 4
    Michelle Davidson @sageandintuition

    2 videos in the club

    1.7B views

    $17.4M ad value

  5. 5
    Khabane lame @khaby.lame

    8 videos in the club

    1.6B views

    $15.9M ad value

  6. 6
    MrBeast @mrbeast

    9 videos in the club

    1.5B views

    $14.8M ad value

  7. 7
    MrBeast @MrBeast

    5 videos in the club

    1.4B views

    $13.8M ad value

  8. 8
    IShowSpeed @ishowspeed

    6 videos in the club

    1.4B views

    $13.8M ad value

  9. 9
    TikTok Tips @tiktoktips

    1 video in the club

    1.3B views

    $13M ad value

  10. 10
    leah halton @looooooooch

    3 videos in the club

    1.2B views

    $12.4M ad value

Most of the club earned nothing from TikTok directly

Only videos of a minute or more qualify for the Creator Rewards Program. 27% of the club qualifies; the qualifying videos would have earned at least $4.6M at the low end of the reported RPM band. The rest converted views into followers, brand deals and sound licensing, not payouts.

What is your TikTok worth?

Run any handle through the free calculator: monthly income estimate, brand-deal rate and the ad value of its views.

Open the calculator

Methodology

  • Source: the Revid TikTok index (2.4M public videos, collected continuously since January 2026 from hashtag and keyword searches and watched channels). Counts are the public numbers at indexing time; videos keep growing afterwards, so a recent entry may rank higher today than shown.
  • Inclusion: more than 100,000,000 plays, a public link and a username, and not matching our adult-content filter. 1,588 videos qualify on views; 1,194 are listed.
  • Mood, content type, camera style, perspective and setting come from a vision model reading frames of each video. They are labels, not ground truth, and some videos carry none.
  • Ad value = plays ÷ 1,000 × $10 (an average TikTok in-feed CPM). Creator Rewards estimate = plays ÷ 1,000 × $0.40 to $1.00, only for videos of 60 seconds or more; it assumes every view qualified, which overstates the real payout.
  • "Why it worked" badges compare each video's like, share and comment rates to the rest of the club (percentiles), its length to the club median, and classify the first spoken sentence by shape. They are descriptive, not causal.

Data pulled September 15, 2026. The index grows every day; numbers are refreshed on a schedule and the date above always tells you which snapshot you are reading.

Cite this study

Revid (2026). The 100M Club: most viewed TikTok videos of all time. https://www.revid.ai/most-viewed-tiktok-videos

Made with Revid

Remake what already works, in your niche, in minutes.

Search the same index this leaderboard comes from, pick a format that is winning, and Revid turns it into a finished video with script, voice, visuals and captions.

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more views for handheld footage than selfie videos

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In our index, AI-generated TikToks averaged twice the views of real footage in 2025. On X, Instagram and Threads, AI visuals are 5x more common in the lowest engagement tier than in the viral tier. Both are true.

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viral health TikToks audited from their transcripts

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FAQs

Frequently Asked Questions

What is the most viewed TikTok video of all time?
In the Revid index the most viewed TikTok is a 18s storytelling video by @zachking with 2.1B plays, 25.5M likes and 1.1M shares. TikTok does not publish an official all-time ranking, so this is the largest count among the 1,194 videos over 100M views that we index.
How many TikToks have over 100 million views?
1,588 videos in our 2.4M-video index have passed 100 million plays. 1,194 of them are listed here (the rest failed our content filter or lack a public link). TikTok itself does not publish this number.
How much money does a 100 million view TikTok make?
It depends on length. Only videos of 60 seconds or more qualify for the Creator Rewards Program, which public reports put at roughly $0.40 to $1.00 per 1,000 qualified views, so a qualifying 100M-view video is worth about $40k–$100k in rewards. 73% of the club is under a minute and earned nothing directly. In ad value, 100M views would cost about $1M to buy at a $10 CPM.
How is the ad value calculated?
Ad value (earned media value) is what the same number of views would cost as TikTok in-feed ads at an average $10 CPM. It is a media-planning benchmark, not money the creator received.
Where does the data come from?
From the Revid index of public TikToks, collected continuously since January 2026. View, like, share and comment counts are the public numbers at the time of indexing, so recent videos keep growing after we captured them. Mood, style and content type were tagged by a vision model from video frames.

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