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How much is your TikTok worth?

Type a handle. We value the account from the public stats of its last 50 videos: estimated monthly income, what a sponsored post should cost, the ad value of its views, and where it ranks against 2.4 million TikToks.

Try a creator you follow. Results take a few seconds the first time an account is looked up.

How the calculator works

Followers are vanity. Views are money.

Two accounts with the same follower count can be worth 20 times more or less than each other. So the model ignores followers for income and values what the last 50 videos actually did.

$0.40–1.00

Creator Rewards per 1,000 qualified views

Only videos of 60 seconds or more qualify

$20–40

What brands pay per 1,000 average views

Scaled by engagement vs the TikTok median

$10

Average TikTok in-feed ad CPM

Used for the ad value of a video's views

24 mo

Income multiple for account value

Creator businesses trade at roughly 1.5 to 3 years of earnings

What 2.4 million TikToks say about views

🎵Case study

11

AI music video generators scored on 10 checks

Best AI music video generators

We scored 11 AI music video generators on 10 things a musician needs, from full-song output to lip sync and publishing, with a source for every claim. Plus what ChatGPT and Google AI Overviews recommend, and why the most-named tool cannot take a song.

Read the study
🎞️Case study

3.5×

median likes when the post names Claude

Claude motion graphics, measured

Frame-by-frame analysis of the 63 Claude Opus 5.5 motion graphics videos that passed 100 likes on X in launch week: cuts, color, motion, sound and openings, against 13M views and 74k likes. What actually separated the hits.

Read the study
📼Case study

1.55×

median views for AI-made nostalgia vs real footage

The 80s AI video trend

Google searches for 80s AI video prompts went from almost nothing to 1,945 impressions in a day in September 2026. We read that spike against 1,676 80s TikToks: formats, views, likes, and how AI-made nostalgia performs against real footage.

Read the study
⏱️Case study

713k

AI video clips measured across 9 model families

AI video model index

Production numbers from 713,649 AI video clips generated on Revid in 90 days: share by model, time to generate, rejection rates, clip lengths and aspect ratios for Seedance 2.5, MiniMax Hailuo H3, PixVerse, Kling, Veo 3.1 and Sora 2.

Read the study
💘Case study

7×

more views for couples content than crypto

Love beats money

We measured the average views of 46 hashtag themes across 2.4 million TikToks. Couples content averages 7x the views of crypto. Here is the full ranking of what TikTok rewards, from romance to real estate.

Read the study
🫣Case study

2.2×

more views for handheld footage than selfie videos

Your face costs views

Selfie-style videos average half the views of handheld footage, faceless videos beat person-focused ones, and animals beat everyone. The data on whether you need to show your face on TikTok.

Read the study
🤖Case study

2×

average views for AI-generated TikToks vs real footage

AI slop vs real footage

In our index, AI-generated TikToks averaged twice the views of real footage since May 2025. On X, Instagram and Threads, AI visuals are 5x more common in the lowest engagement tier than in the viral tier. Both are true.

Read the study
🩺Case study

3,000

viral health TikToks audited from their transcripts

TikTok health claims

An audit of the 3,000 most-viewed English health TikToks in our index: how many make a health claim, how many back it with anything, how many sell a product, and which claims went most viral.

Read the study
FAQs

Frequently Asked Questions

How is my TikTok worth calculated?
We read the public stats of the account's last ~50 videos (views, likes, comments, shares, length, posting date). From that we estimate monthly views, the share that qualifies for the Creator Rewards Program (videos of 60 seconds or more), a sponsored-post rate based on average views and engagement, and turn the resulting monthly income into an account value using a 24-month multiple. Every assumption is listed on this page.
Is the TikTok worth estimate accurate?
It is an estimate built only from public numbers, so treat it as a range, not a quote. Real income depends on niche, audience country, how many brand deals a creator actually closes, and whether their videos qualify for Creator Rewards. The model is deliberately conservative on the low end.
Do I need to log in or connect my TikTok?
No. Any public TikTok profile works, including other people's. Anonymous visitors get a few lookups per week; a free Revid account raises the limit.
How many views do you need to make money on TikTok?
Creator Rewards pays per 1,000 qualified views on videos longer than a minute, in a band that public reports put at roughly $0.40 to $1.00. Brand deals pay far more per view: at $20 to $40 per 1,000 average views, a creator averaging 100k views can charge around $2,000 to $4,000 per sponsored post.
How much is 1 million TikTok followers worth?
Followers alone are worth nothing; views and engagement are. Two accounts with 1M followers can differ 20x in value. That is why this calculator values the last 50 videos, not the follower count.

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Made with Revid

Make the videos that make the number go up.

Revid turns a prompt, a link or a script into a finished short video: script, voice, visuals, captions and music, in minutes. Creators publish 30,000+ videos a month through it.

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