Every hour, Revid samples TikTok's Explore feed in its 20 categories, plus English searches on ~70 everyday topics, and keeps each post's views, likes, hashtags and sound. This week that is 3.8K posts from 3.6K creators, mostly in ES, EN, RU, AR, PT. Once a day the biggest recent posts are read again, which gives the views each one gained in 24 hours.
- Posts are posts in our sample from the last 7 days, not totals on TikTok.
- Rising means a hashtag or sound has more posts in the last 3 days than the sample would predict, each source counted on its own.
- vs last week compares its share of the sample with the report 7 days earlier, and appears once the panel has a week of data (it has 1 day).
- A creator's own "original sound", stock library music, ads, and generic tags like #fyp are left out.